More brands recognize the power of curating content | Social Media and its influence | Scoop.it
As a Pew study highlights a growing trend of readers who gather news through curation, brands are also finding that links to content help build a customer base.

 

"What that does is it turns your organization into the trusted guide for this stuff," Holtz says. "

 

===> It's a reputation booster. It keeps people coming back to your organization. It provides them with content to talk about and to share." <===